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Using Outreach Tools: An Example

An example of how these outreach tools can be used follows.

In response to recent crimes against seniors, the Philadelphia Police Department (PPD) has teamed up with the National Crime Prevention Council to launch a Safer Seniors Public Education Campaign. The initiative kicked off with an NCPC train-the trainer program for PPD’s Community Resource officers on December 3, 2008. The Philadelphia Police Department is using a series of topical public service radio ads, including one on Crimes Against Seniors (play the sample WAV). This tool, which can be localized, provides an immediate, relevant safety message on air that can help seniors take action to stay safe.

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